This article, from The Gramophone magazine, August 1932 foretells the future of turntables with platters driven by electric motors. Note that, to test this particular one, they increased what we would today call the “tracking force” to 3.5 pounds (about 1.6 kg) on the outside groove of a 10″ record without reducing the speed. Try that on a turntable today…

Sad to see a familiar mantra here though: “the motor is remarkably efficient, very well made and ridiculously expensive.”